Top 10 Landing Page Features

5 years ago by in How to, Landing Pages Tagged: , ,

Substantial money is spent to drive traffic to landing pages, making it essential to develop an efficient but effective landing page. By improving your first contact point with customers, you can increase converted traffic while reducing bounce rates. When designing a landing page there are many important decisions to make and it can be easy to design an overwhelming, cluttered page. To help you avoid this tendency, while creating a top-notch landing page, we have developed an overview of 10 must-have landing page features. Check out our example landing page along with the detailed features to include:

Annotated Landing Page

Annotated landing page with key features

  1. Catchy but clear headline: This is the first thing users read and can greatly impact whether they stay on the page or bounce
  2. A supportive secondary headline: Engage your reader and maintain their interest, providing additional context
  3. Strong call to action button: Make it easy to click and make it clear what results from clicking. Change that “submit” text to something useful
  4. Impactful image: This will catch your readers’ attention and help tie together your entire landing page
  5. An extremely clear product description: Make sure potential customers know exactly what you are offering
  6. Provide an offer which can’t be refused: Users are more likely to share their information if they receive something in exchange
  7. Strong value prop message: Convince your reader why they should engage with you
  8. Sharebility links: Make it easy to share with others. Double check that these links open in new windows to prevent “leaks”
  9. Make it easy to browse: When was the last time you actually read a webpage from start to finish? People browse, so take advantage of this
  10. Make it responsive: There is a good chance your reader is using a mobile device, ensure its an enjoyable experience for them


So there you have it, the essential features to include in a landing page. Here at Digishopgirl we depend on Unbounce to develop strong landing pages. Check out their tools and let us know if we can help with any landing page questions you have.

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