The Factors Behind The SEO Secret Sauce

3 years ago by in SEO Tagged: , , ,

When it comes to SEO, it’s important to optimize your presence on and off your site. There are a number of things that can influence your ranking. Check out this great infographic from Ben Norman, as he breaks down the best practices behind the Secret Sauce of SEO. Check out the Key Takeaways behind the Secret Sauce

Use Relevant Keywords
Map out the key terms you want to optimize for. Use the relevant terms in the: title head, meta description, heading tag.

Publish Great Content
Companies with blogs get 55% more web traffic. Make sure your content is likable and shareable. People share content they like.

Technology Matters
Use a tool like Moz or Raven Tools to analyze your site performance. Make sure you have an XML sitemap, optimize for robots, have a site with optimal speed.

Social Media is Important
67% of internet users are using social media. Social activity means more folks linking back to your site. When thinking about social, don’t forget about Google+.

Checkout the great infographic below for more details.

Factors Which Contribute To Your SEO Rankings (Infographic)

Factors Which Contribute To Your SEO Rankings (Infographic)

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl