The 4 C’s of Social Media

5 years ago by in Marketing Trends, Social Media Tagged: , , , , , ,

Fifteen years ago when your marketing was all about the 4 P’s. Now, direct mail became email, off line turned to online, mobile came around the corner all together, social changed the way how consumers are connected. It’s a different world out there when it comes to marketing. The 4 P’s have been transformed to the 4 C’s: Content, Conversation, Community, Connections.

If your target market includes Tech Buyers, then you’ll want to take a look at this infographic from for some key social media insights.

Content: 59% of technology professionals use social media to research technology purchases. Stay up to date on trending topics and share relevant information about new products, services and technologies.

Conversations: Contrary to the adage, “A little less talk and a lot more action,” keep the conversation going to get the most out of your social media efforts. Most IT professionals expect to hear back within a day or two, or sooner. Focus on quick responses, identify influencers and monitor strategic keywords.

Community: Create a community of peers and experts in the field. You’ll engage your audience by providing quality content rather than ads. Spotlight discussions instead of promotions.

Connections: Take a look at the type of content you are sharing, where the conversations are taking place, and prioritize the social media channels where your community spends their time. LinkedIn is popular among tech users; however, each channel is best suited toward different types of communication.




Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl