Tag : strategy


Does the thought of your company’s digital marketing strategy get your adrenaline flowing? Most marketers feel overwhelmed and believe they need help from experts to deploy digital media successfully, specifically in the areas of mobile, affiliate marketing, blogs, and video. Read more

Content Marketing. How much good does it really do? Creating original content for conversation sake can quickly use up resources. However, 7 in 10 consumers say they prefer to learn about a company through articles rather than ads, and 61% are more likely to buy from a company that delivers custom content. Content marketing is about building a relationship with your customer. A loyal fan base can be acquired through relevant blogs, and interesting content is one of the top three reasons people follow brands on social media. Whether you are creating videos, an infographic, or writing case studies, the key is to stay focused on what’s important to the customer.
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The effectiveness of email is continuing to rise. As consumer expectations and technology evolve, so must your approach. 29% of consumers now open email on their mobile device, yet only 2% of companies have an advanced mobile email marketing strategy. A simple email design and early call to action are key to mobile-friendly viewing, while not optimizing for the small screen can have a devastating effect on your campaign. 89% of consumers will delete a poorly formatted email if viewed on mobile and 27% will unsubscribe.
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In today’s world social media has become the new up-and-coming channel. It’s like what email used to be ten years ago. The challenge is, most brands are still trying to understand what does social media mean to us? So today I’m going to cover the purpose of social media, and how different brands have done a really good job or failed. Hopefully this can help your organization guide you and your social media strategy.  Please note, the order of these items is not in the order of importance.  It is up to your organization to identify what is most important to you. Read more