Tag : social media

As Facebook has rapidly scaled its network and targeting capabilities over the past year, it has firmly positioned itself as one of the most efficient options for acquiring users for e-commerce companies. At the same time, we have been coming across more and more people who’d love to take full advantage of FB’s capabilities, but are prevented by the high pricetag of either building it in-house or committing to a large budget with one of the FB ad buying platforms.

Simply put – advanced analytics offerings by FB or its partners haven’t kept up with capabilities available to any SMB or startup used to buying on other platforms like search or display.

Since we at DigishopGirl have already developed the custom analytics building capabilities internally, we thought we would start offering them to our clients on a case-by-case basis starting this month.

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You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact. The infographic below shows the best time of day and day of week to post on each social media platform based on your company type and engagement goals. Read on and schedule away!

 

 

Best Time for Social Posts Infographic

 

New Facebook Ad

Facebook with the new right-side column ads

In April, Facebook announced plans to overhaul the right-side column ads.  Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new right-side ads with a complete transition occurring August 1st. Here is what you need to know about the new format along with expected impact of the change.

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It is evident that technology has become engrained in our daily lives, changing the way we communicate and interact. One result of our technological driven habits is the creation of vast amounts of data. We have developed a stream of data which would have been unheard of even years ago. Consider that every minute:

  • 216,000 photos are posted to Instagram
  • 4 million search queries are completed on Google
  • 204 million emails are sent

What does this endless stream of data demonstrate? First, it shows at a high level where customers are engaging and what platforms they are prioritizing. More importantly though it confirms the fact that users are exposed to an unprecedented amount of content and information every minute.  This makes it imperative to have content that cuts through the clutter and engages the end user. The next time you post to Facebook, consider that roughly 2.5 million posts are being shared concurrently. Check out the infographic below for more details:

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Do you feel that every time you check your newsfeed you learn about a new national holiday or official month? With so many designated days, events and months, it’s feasible that you may of missed Hug Your Cat Day (June 4th), Spinach Lovers Month (October) or National Return Shopping Carts to Supermarket Month (February). In all seriousness though, some of these crazy “holidays” can provide just the content you need for your marketing campaigns. Aside from providing a touch of humor, they are an opportunity to structure your message and engage followers around a particular event or theme.

Check out the infographic below, which contains over 300 special occasions throughout the year. It is the perfect tool to learn about and keep track of relevant marketing holidays to include in future campaigns. Oh and remember, “One Day Without Shoes” is right around the corner, so start planning your marketing campaign now!

Holiday Marketing Calendar

If you’re just getting your toes wet with social media, then you’ve come to the right place. This Social Media Cheat Sheet provides an overview on setting up your profile and some basic lingo for six of the major social media platforms. To get started, you’ll have to create individual accounts. Simplify the process by using a password manager such as LastpassLastpass will generate secure passwords and autofill them each time you visit a login page. Best of all, it’s free to use and you can share encrypted passwords with others. Now you’ll only need to remember one password as you create multiple profiles.

Take a look at the overview and figure out what platforms best suit your business. Each channel has a learning curve and takes time to manage. Start strong by focusing on the most relevant sites. Once you’re established, recruit across platforms to build a larger following. Share Digg links and YouTube videos on Facebook; share your Tumblr posts in your Twitter feed. Social media requires constant attention. Consider using a management app or contact Digishopgirl to help manage your content.

Start incorporating social media into your business plan today. Just remember, don’t go poking your co-workers on Facebook!
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Fifteen years ago when your marketing was all about the 4 P’s. Now, direct mail became email, off line turned to online, mobile came around the corner all together, social changed the way how consumers are connected. It’s a different world out there when it comes to marketing. The 4 P’s have been transformed to the 4 C’s: Content, Conversation, Community, Connections.

If your target market includes Tech Buyers, then you’ll want to take a look at this infographic from for some key social media insights.
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Online ad spend for marketers is on the rise, according to a February 2013 survey, fielded by CMO Council and developed by Vizu. The study found that marketers are moving to a mix of brand focused ad spending initiatives in addition to direct response. Per the research published by eMarketer, the tactics have the following breakdown: social media 70%, mobile 69%, and video 64%.

social ad spending is on the rise

social ad spending is on the rise


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