Tag : pinterest

Startups and small brands who’ve been seeing their results decline on Facebook are finding untapped opportunities on Pinterest, Linkedin and Amazon

So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins.
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For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space. The latest is the redesign of the Promotions tab to look like a … let’s face it: it’s a Pinterest wall. While this is a move to provide a more visually appealing experience for the end user, is the email channel ready for a change of this magnitude? How will it affect all the email-heavy brand marketers whose emails end up in the Promotions tab?
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