Tag : paid advertising

In order to make it easier to research and understand your target audience, Facebook recently enhanced the Audience Insights Tool. Previously, audience segmentation was only possible in the Power Editor or Ad Creation Tool and the resulting information was not extremely detailed. Now you can target your audience and easily discover insights about it before creating your first ad!

To get started – select Audience Insights from Ad Manager and decide whether to target your Facebook fans or all Facebook users (or a previously created custom audience). The basic details about your audience can be set once this decision is made.

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New Facebook Ad

Facebook with the new right-side column ads

In April, Facebook announced plans to overhaul the right-side column ads.  Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new right-side ads with a complete transition occurring August 1st. Here is what you need to know about the new format along with expected impact of the change.

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For business pages, Facebook allows brands to have additional reach via paid advertising. Facebook provides targeting capabilities based on your Facebook Profile information: age, location, education, relationship status, interests like favorite movies, music and much more are available to advertisers that can access to aggregate data and reach the right audience for their ads. In this article we will cover the different opportunities you have for expanding the reach of your message as well as bringing the acquisition of new customers to your page or bringing awareness of your page to new customers. The fact is Facebook has 500 million active users on a monthly basis. That is a huge population from an opportunity perspective for getting your voice out there. Read more