Tag : online marketing

The 2014 Back-to-School shopping season led to significant year-over-year increases in ecommerce sales. Both online brands and traditional brick-and-mortar stores, such as Best Buy and JCPenny’s, saw substantial increases in their ecommerce sales. The infographic below sheds light on the 2014 Back-to-School shopping season along with the top ecommerce winners.

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Does the thought of your company’s digital marketing strategy get your adrenaline flowing? Most marketers feel overwhelmed and believe they need help from experts to deploy digital media successfully, specifically in the areas of mobile, affiliate marketing, blogs, and video. Read more

If you’re just getting your toes wet with social media, then you’ve come to the right place. This Social Media Cheat Sheet provides an overview on setting up your profile and some basic lingo for six of the major social media platforms. To get started, you’ll have to create individual accounts. Simplify the process by using a password manager such as LastpassLastpass will generate secure passwords and autofill them each time you visit a login page. Best of all, it’s free to use and you can share encrypted passwords with others. Now you’ll only need to remember one password as you create multiple profiles.

Take a look at the overview and figure out what platforms best suit your business. Each channel has a learning curve and takes time to manage. Start strong by focusing on the most relevant sites. Once you’re established, recruit across platforms to build a larger following. Share Digg links and YouTube videos on Facebook; share your Tumblr posts in your Twitter feed. Social media requires constant attention. Consider using a management app or contact Digishopgirl to help manage your content.

Start incorporating social media into your business plan today. Just remember, don’t go poking your co-workers on Facebook!
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When it comes to SEO, it’s important to optimize your presence on and off your site. There are a number of things that can influence your ranking. Check out this great infographic from Ben Norman, as he breaks down the best practices behind the Secret Sauce of SEO. Check out the Key Takeaways behind the Secret Sauce
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shopping bagsWe are all of us customers, of many businesses, and the marketing we see from those businesses likely varies from the brilliant to the inane. Here are four crucial concepts to keep in mind during every phase of your marketing development, from conception to execution to analysis, to ensure that you remember your customers’ needs. Read more

Social media is an online channel just like search or email and thus it deserves it’s own analytics dashboard.  When it comes to social media, your dashboard should be measuring the size of your base, the engagement of your communications, and the revenue that it  generates.

Since social media can come from multiple channels, such as your Facebook community, your Twitter community, and your Google+ community, among others, your dashboard should reflect how each of those channels is performing within the overall social media grouping.  So let’s take, for example, Facebook or Twitter. Read more

For business pages, Facebook allows brands to have additional reach via paid advertising. Facebook provides targeting capabilities based on your Facebook Profile information: age, location, education, relationship status, interests like favorite movies, music and much more are available to advertisers that can access to aggregate data and reach the right audience for their ads. In this article we will cover the different opportunities you have for expanding the reach of your message as well as bringing the acquisition of new customers to your page or bringing awareness of your page to new customers. The fact is Facebook has 500 million active users on a monthly basis. That is a huge population from an opportunity perspective for getting your voice out there. Read more