Tag : new trends

Welcome to the new Facebook feed

As you’ve probably noticed, your Facebook feed is looking different again last few months. Gone are the viral cat videos and the incessantly repetitive “please please share the press release about the launch of our Moon office” posts. Back at the top of the feed are your friends’ posts – even if Facebook continues to insist on showing you the halftime wisecracks from a game two days ago. Read more

A few months ago we highlighted Gmail’s new promotions tab, which makes for a much more visual email experience (Google Makes Your Inbox Pinteresting). Despite this feature being adopted by users, many brands are not optimizing emails to this format. From the image below, it is clear that emails optimized for this lay-out really pop-out, increasing likelihood for engagement.

 

Gmail Promotions Inbox

 
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For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space. The latest is the redesign of the Promotions tab to look like a … let’s face it: it’s a Pinterest wall. While this is a move to provide a more visually appealing experience for the end user, is the email channel ready for a change of this magnitude? How will it affect all the email-heavy brand marketers whose emails end up in the Promotions tab?
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