Tag : infographic

You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact. The infographic below shows the best time of day and day of week to post on each social media platform based on your company type and engagement goals. Read on and schedule away!

 

 

Best Time for Social Posts Infographic

Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one things is clear – despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
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Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales. Offering a discount is easy enough, but what type is most effective? There are many options to incentivize potential customers, including free shipping, percentage discounts and amount discounts. Consumers respond differently to each discount type based on their age and other factors. How do you decide which discounts to offer this holiday season?
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Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates. After you browse the data, check out our recommendations and advice for monitoring and optimizing your overall email marketing performance.*

 

2014 Email Marketing Trends by Industry

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It is evident that technology has become engrained in our daily lives, changing the way we communicate and interact. One result of our technological driven habits is the creation of vast amounts of data. We have developed a stream of data which would have been unheard of even years ago. Consider that every minute:

  • 216,000 photos are posted to Instagram
  • 4 million search queries are completed on Google
  • 204 million emails are sent

What does this endless stream of data demonstrate? First, it shows at a high level where customers are engaging and what platforms they are prioritizing. More importantly though it confirms the fact that users are exposed to an unprecedented amount of content and information every minute.  This makes it imperative to have content that cuts through the clutter and engages the end user. The next time you post to Facebook, consider that roughly 2.5 million posts are being shared concurrently. Check out the infographic below for more details:

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Do you feel that every time you check your newsfeed you learn about a new national holiday or official month? With so many designated days, events and months, it’s feasible that you may of missed Hug Your Cat Day (June 4th), Spinach Lovers Month (October) or National Return Shopping Carts to Supermarket Month (February). In all seriousness though, some of these crazy “holidays” can provide just the content you need for your marketing campaigns. Aside from providing a touch of humor, they are an opportunity to structure your message and engage followers around a particular event or theme.

Check out the infographic below, which contains over 300 special occasions throughout the year. It is the perfect tool to learn about and keep track of relevant marketing holidays to include in future campaigns. Oh and remember, “One Day Without Shoes” is right around the corner, so start planning your marketing campaign now!

Holiday Marketing Calendar

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Does the thought of your company’s digital marketing strategy get your adrenaline flowing? Most marketers feel overwhelmed and believe they need help from experts to deploy digital media successfully, specifically in the areas of mobile, affiliate marketing, blogs, and video. Read more