Tag : email

Well it happened, and it only took seven months. The Canadian Radio-Television and Telecommunications Commission announced that they issued their 1st penalty against someone for sending email in violation of Canada’s anti-spam law. The penalty is severe. It’s $1.1 million Canadian dollars.
Read more

A few months ago we highlighted Gmail’s new promotions tab, which makes for a much more visual email experience (Google Makes Your Inbox Pinteresting). Despite this feature being adopted by users, many brands are not optimizing emails to this format. From the image below, it is clear that emails optimized for this lay-out really pop-out, increasing likelihood for engagement.

 

Gmail Promotions Inbox

 
Read more

For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space. The latest is the redesign of the Promotions tab to look like a … let’s face it: it’s a Pinterest wall. While this is a move to provide a more visually appealing experience for the end user, is the email channel ready for a change of this magnitude? How will it affect all the email-heavy brand marketers whose emails end up in the Promotions tab?
Read more