Tag : best practices

Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one things is clear – despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
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Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales. Offering a discount is easy enough, but what type is most effective? There are many options to incentivize potential customers, including free shipping, percentage discounts and amount discounts. Consumers respond differently to each discount type based on their age and other factors. How do you decide which discounts to offer this holiday season?
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Let’s be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis. To make your life easier, here are 5 new or enhanced Google Analytics features that might not have hit your radar but are likely to make your life easier by making your reporting more robust:

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Substantial money is spent to drive traffic to landing pages, making it essential to develop an efficient but effective landing page. By improving your first contact point with customers, you can increase converted traffic while reducing bounce rates. When designing a landing page there are many important decisions to make and it can be easy to design an overwhelming, cluttered page. To help you avoid this tendency, while creating a top-notch landing page, we have developed an overview of 10 must-have landing page features. Check out our example landing page along with the detailed features to include:

Annotated Landing Page

Annotated landing page with key features

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Fifteen years ago when your marketing was all about the 4 P’s. Now, direct mail became email, off line turned to online, mobile came around the corner all together, social changed the way how consumers are connected. It’s a different world out there when it comes to marketing. The 4 P’s have been transformed to the 4 C’s: Content, Conversation, Community, Connections.

If your target market includes Tech Buyers, then you’ll want to take a look at this infographic from for some key social media insights.
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shopping bagsWe are all of us customers, of many businesses, and the marketing we see from those businesses likely varies from the brilliant to the inane. Here are four crucial concepts to keep in mind during every phase of your marketing development, from conception to execution to analysis, to ensure that you remember your customers’ needs. Read more

Your email channel is your cheapest channel to communicate with customers. Why is it cheap, that’s because you have a capability to deliver a targeted message to your customer or potential customer at a very low cost. When used correctly, it will be your most efficient communication channel. Since your unsubscribe value is high, to lose a customer to unsubscribe has a cost.

So how do you avoid the spam trap? Here are 3 easy things you can do to avoid upsetting your customers.
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