Social Media Ad Spending is on the Rise

5 years ago by in Facebook, Marketing Trends, Social Media Tagged: , , ,

Online ad spend for marketers is on the rise, according to a February 2013 survey, fielded by CMO Council and developed by Vizu. The study found that marketers are moving to a mix of brand focused ad spending initiatives in addition to direct response. Per the research published by eMarketer, the tactics have the following breakdown: social media 70%, mobile 69%, and video 64%.

social ad spending is on the rise

social ad spending is on the rise

The key factor that’s driving marketer behavior is the ability to measure ROI from the ad campaign. When it comes to social media, platforms like Ampush make it easier to have a better metrics on ROI. Per the survey, it is estimated that digital branding will go up in the upcoming years.

This year, US advertisers will spend $17.46 billion on branding, or 41.6% of total digital spend. By 2017, branding will grow to $29.33 billion, or a 48.5% share.

source: eMarkerter

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl