Mobile Content Marketing

4 years ago by in Uncategorized

Source: Mediabistro

The infographic below is the best graphic that I have found to display the vision of mobile marketing.

2013 promises to be the year of mobile marketing.

For the first time, brands and businesses are seeing mobile search outpace desktop search, and the ROI from mobile marketing efforts is higher than ever. Mobile advertising is on track to pass $5 billion by 2015

So what does this mean for content marketers? For one thing, it’s absolutely essential to stay tuned to consumer mobile behavior.

For example, a few key stats gleaned from the infographic below:

-There was a 300% increase in mobile open rates from October 2010 to October 2012
-Mobile doesn’t necessarily mean “on the go”; 51% of mobile users in the U.S. are at home on their phone, and 18% are at work
-Percentage of blog visits from a mobile or tablet went up 22% from December 2010 to November 2012

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Link: Mediabistro

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl