Well it happened, and it only took seven months. The Canadian Radio-Television and Telecommunications Commission announced that they issued their 1st penalty against someone for sending email in violation of Canada’s anti-spam law. The penalty is severe. It’s $1.1 million Canadian dollars.
The First Sacrificed Company: Compu-Finder
Compu-Finder sent emails to subscribers who didn’t provide consent. The company also failed to unsubscribe people who asked to be unsubscribed. According to the CRTC’s Chief Enforcement and Compliance Officer “People were unsubscribing and they were still getting emails, and some even made additional efforts to contact the company to say, ‘I unsubscribed, I’m still receiving emails,’ and despite those additional efforts they were still getting emails.”
Furthermore, an analysis of the complaints made to the Spam Reporting Centre (SRC) of this industry sector shows that Compu-Finder accounts for 26% of all complaints submitted. Now that’s a lot of spam.
So How Do I Avoid This?
Well, for starters – if you are sending emails to Canadian subscribers, make sure you have proper consent, like double opt-in. Also, if a subscriber unsubscribes, make sure your opt-out is in place. And if you are doing a lot of email business in Canada, definitely be on the lookout for further developments.