It’s All Very Spamtacular in Canada

3 years ago by in Email Marketing Tagged: , ,

Well it happened, and it only took seven months. The Canadian Radio-Television and Telecommunications Commission announced that they issued their 1st penalty against someone for sending email in violation of Canada’s anti-spam law. The penalty is severe. It’s $1.1 million Canadian dollars.

The First Sacrificed Company: Compu-Finder

The Crime:
Compu-Finder sent emails to subscribers who didn’t provide consent. The company also failed to unsubscribe people who asked to be unsubscribed. According to the CRTC’s Chief Enforcement and Compliance Officer “People were unsubscribing and they were still getting emails, and some even made additional efforts to contact the company to say, ‘I unsubscribed, I’m still receiving emails,’ and despite those additional efforts they were still getting emails.”

Furthermore, an analysis of the complaints made to the Spam Reporting Centre (SRC) of this industry sector shows that Compu-Finder accounts for 26% of all complaints submitted. Now that’s a lot of spam.

So How Do I Avoid This?

Well, for starters – if you are sending emails to Canadian subscribers, make sure you have proper consent, like double opt-in. Also, if a subscriber unsubscribes, make sure your opt-out is in place. And if you are doing a lot of email business in Canada, definitely be on the lookout for further developments.

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl