Back in June, FB and Instagram announced that the self-serve ads will be coming soon. And this past week we’ve finally heard from Facebook that Instagram ads are now in Power Editor. Here are the details behind this great news and how you can take advantage.
Starting in mid-August, brands will be able to buy Instagram ads without huge minimums on spend.
There will be 2 types of objectives on Instagram via Power Editor: website clicks and mobile app installs
Connect your Instagram account to your Business Manager. To do so, navigate to your Business Settings > Instagram Accounts section. Click the button to ‘Claim New Instagram Account’ and enter the login credentials of your Instagram account.
Facebook has already added resources to their Help Center.
Given how successful Facebook and Pinterest ads have proven to be, we at Digishopgirl Media anticipate this to become another high value channel and are excited to help brands with this new advertising platform.