Instagram Self-Serve Ads For Everyone Are Here

2 years ago by in Facebook, How to, Instagram, Social Media Tagged: , , ,

instagram-ads

Back in June, FB and Instagram announced that the self-serve ads will be coming soon. And this past week we’ve finally heard from Facebook that Instagram ads are now in Power Editor. Here are the details behind this great news and how you can take advantage.

When:
Starting in mid-August, brands will be able to buy Instagram ads without huge minimums on spend.

What:
There will be 2 types of objectives on Instagram via Power Editor: website clicks and mobile app installs

How:
Connect your Instagram account to your Business Manager. To do so, navigate to your Business Settings > Instagram Accounts section. Click the button to ‘Claim New Instagram Account’ and enter the login credentials of your Instagram account.

Resource:
Facebook has already added resources to their Help Center.

Given how successful Facebook and Pinterest ads have proven to be, we at Digishopgirl Media anticipate this to become another high value channel and are excited to help brands with this new advertising platform.

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl