As summer draws to an end and Back to School season hits high gear, now is the best time to prepare for the upcoming holiday season! At DigiShopGirl Media, we have developed a holiday toolkit to make this planning easier. You can download our toolkit and read our tips and tricks for making the most of the holiday season.
There are a few characteristics which have come to define the holiday marketing season:
-It’s increasingly spread out because of online shopping and online advertising
-There is a flurry of last-minute sales and campaigns
-Mobile is becoming much more important
In this landscape, multi-channel online marketing continues to become more essential to effectively reach your customers. Follow these easy steps to ensure your email marketing, social channels and website are all optimized for the holidays:
Once your various channels are ready to go, plan the campaigns you want to run through the New Year. Below are the major holiday periods along with recommendations for standing out from your competitors. You can use our holiday planning toolkit to keep track of your campaigns across months and channels.
After New Years
There you have our recommendations for developing a successful online retail presence throughout the holiday season. Have fun with your marketing over the next four months and as always, contact us if you have any questions about your digital marketing strategy.