Holiday Retail 2014 – Anytime. Everywhere – Infographic

3 years ago by in Marketing Trends Tagged: , , , ,
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Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one things is clear – despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.

This year, 42% of retailers began holiday advertising as early as September! With the busiest holiday shopping weeks still to come, what trends will shape the 2014 holiday season? First of all, mobile shopping will continue to grow, making effective mobile targeting and campaigns essential. More customers will use their phone to research products, compare prices in store and make purchases. Additionally, gift ideas and recommendations via social media channels will play a larger role in the consumer decision process. Gift suggestions found on Pinterest, Facebook and other social networks will greatly influence purchase decisions. Learn more about trends for the 2014 holiday season from our infographic below!

Holiday Retail 2014 - Anytime. Everywhere - Infographic

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl