Google just released an iPhone app for Google Analytics, providing mobile website monitoring from the convenience of your smartphone. While Google has had an Android Analytics app for a couple years, this is Google’s first Analytics for iPhone app.
There have been several 3rd party apps on the market for GA. All of them are paid and have some quirks with their integration. Because of this, we highly recommend downloading the new Google app. It’s free and will not have any of the data delays or occasional differences you may see with a 3rd party app.
Highlights of the app include:
– Real-time data
The app also features real-time data, allowing you to see the number of visitors currently on your site along with basic information (i.e. location, referrals).
– Graphical reports
Google does a great job of integrating graphical reports into the UI of the app. You can easily visualize visitors over time, page views by time of day and many other reports from your iPhone.
While the app mimics many of the features found on the GA website, the ability to access the data from the convenience of your iPhone is a differentiator. It is suddenly much easier to review website data and trends throughout the day or whenever you have a free moment.
To be clear, this appears to be a strictly mobile reporting app. Hopefully, the future additions will allow you to make changes from the mobile app.
The availability of this data makes it extra important to have conversions and other website connections set-up correctly so you can accurately track metrics. Double check that these features are set up and installed correctly in your GA account. Once you are ready, download the app from the Apple store and let us know your favorite features!