From Fails to Wins of Social Media in 2012

4 years ago by in Marketing Trends, Social Media Tagged: , , , , ,

source: mba-in-marketing.com

Lets be honest, 2012 was a big year in Social Media.  Brands are still trying to figure out what does Social Media mean to us.  How do we use it? How do we create virality.  Sometimes a program was a major fail, while others generated a lot of great stories. Here’s a great infographic that does a great job with a summary of 2012.

social-media-fails

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl