The effectiveness of email is continuing to rise. As consumer expectations and technology evolve, so must your approach. 29% of consumers now open email on their mobile device, yet only 2% of companies have an advanced mobile email marketing strategy. A simple email design and early call to action are key to mobile-friendly viewing, while not optimizing for the small screen can have a devastating effect on your campaign. 89% of consumers will delete a poorly formatted email if viewed on mobile and 27% will unsubscribe.
Inspire your readers to open their email with a curiosity provoking subject line. Expect higher open rates when that content is related to their past behavior. Consider setting up automated triggered emails when your customer does the following:
Check out this infographic from KissMetrics: