Email Engagement: History and Future Trends

3 years ago by in Email Marketing, Mobile Tagged: , , ,

In 1971, computer engineer Ray Tomlinson sent the first email. He does not remember the content of this email (if only he could have archived it in the cloud!), but it was the beginning of the technology we take for granted today. Since this first electronic message, email has completely changed the way individuals, communities and companies interact. Some email highlights over the past 43 years include:

  • 1978: First electronic advertisement is sent (“spam” isn’t added to the Oxford English Dictionary until 20 years later)
  • 1982: The word “email” is first used
  • 1989: Elwood Edwards records AOL’s infamous “You’ve got mail!”
  • 2004: LOL and other Internet acronyms are recognized by the Oxford English Dictionary

With email “over the hill” and into middle age, what does its future hold? How will consumer interaction and engagement with email change going forward? If last year is any indicator, we will continue to experience a widespread transition to mobile devices. For the 2013 holiday season, more than 62% of email engagement occurred on mobile devices. The convenience of mobile and the general device landscape shift have resulted in more consumers interacting with email via mobile devices.

This mobile trend makes it essential that your email marketing campaigns thrive on a smaller screen where your customer is most likely concurrently experiencing numerous distractions. Digishopgirl is here to help you develop a successful marketing strategy and keep up with the ever-changing world of email.

 

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