The 2014 Back-to-School shopping season led to significant year-over-year increases in ecommerce sales. Both online brands and traditional brick-and-mortar stores, such as Best Buy and JCPenny’s, saw substantial increases in their ecommerce sales. The infographic below sheds light on the 2014 Back-to-School shopping season along with the top ecommerce winners.
The continuous strength of ecommerce sales foreshadows a holiday retail season that occurs mainly online. Companies large and small must be prepared to engage their customers online throughout the holiday season. If you haven’t already, check out our holiday marketing overview and download our holiday planning toolkit to make sure you are ready for the online holiday shopping season.