As Facebook has rapidly scaled its network and targeting capabilities over the past year, it has firmly positioned itself as one of the most efficient options for acquiring users for e-commerce companies. At the same time, we have been coming across more and more people who’d love to take full advantage of FB’s capabilities, but are prevented by the high pricetag of either building it in-house or committing to a large budget with one of the FB ad buying platforms.
Simply put – advanced analytics offerings by FB or its partners haven’t kept up with capabilities available to any SMB or startup used to buying on other platforms like search or display.
Since we at DigishopGirl have already developed the custom analytics building capabilities internally, we thought we would start offering them to our clients on a case-by-case basis starting this month.
As you can see from the example below, we make some of the same trending and visualization features that you are used to in tools like Google Analytics available to you to analyze your Facebook campaigns (i.e, historical trending data and views across multiple variables):
So if you are are trying to expand or optimize your FB ad efforts but feel hamstrung by lack of advanced analytics, please feel free to contact us for a free consultation.
In the near future, we also hope to extend similar custom reporting capabilities to some of the newer social advertising platform like Instagram and Pinterest.