DigiShopGirl Media Blog delivers the latest research and best practices on email, mobile email, paid search, seo, customer acquisition, and social media.

Get to know our writers. Don’t forget to follow us on Twitter: @Digishopgirl

katya_bwKatya Constantine
Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialized background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and cross-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing and is an active blogger for TechCocktail, eConsultancy, and OfficeDepot.

noellebNoelle Barnes
Noelle Barnes has nearly two decades of experience with online marketing and merchandising, email targeting and automation, website building, and high-profile, company-wide messaging and branding at, Microsoft, and Getty Images. She’s worked on everything from devices (Kindle Fire) and digital media (Amazon Instant Video, Kindle Content, Amazon Movies, Music and Books) to publishing (Microsoft Press, Cavallino Magazine) and Canada, eh ( She can spin pretty much any situation into a silver lining, which – let’s face it – accounts for much of her corporate success.

Traditional online channels (paid search – Google / Bing, display, email)
Social – established platforms (FB, Linkedin, Twitter)
Social – visual platforms (Pinterest, Instagram, Polyvore)
Advanced options – Retargeting ( FB/Display, regular and dynamic) , Shopping feeds (Google / Bing)


Are you getting best return on your online marketing spend? Probably not.

Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels.
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Based on the growth in 2014, it was apparent that mobile email would be an even bigger deal in 2015. We haven’t been disappointed as email use on mobile devices took off at the beginning of 2015, with large growth in viewing and transacting on mobile phones.  As mobile screens have increased in size and users move seamlessly among devices, this trend will continue to grow. As a SMB, you want to reach your audience on their mobile devices and make it easy for them to be engaged. Check out the infographic below for the biggest email trends so far in 2015 and what this means for your business.

Mobile Email trends for SMBs

Startups and small brands who’ve been seeing their results decline on Facebook are finding untapped opportunities on Pinterest, Linkedin and Amazon

So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins.
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As Facebook has rapidly scaled its network and targeting capabilities over the past year, it has firmly positioned itself as one of the most efficient options for acquiring users for e-commerce companies. At the same time, we have been coming across more and more people who’d love to take full advantage of FB’s capabilities, but are prevented by the high pricetag of either building it in-house or committing to a large budget with one of the FB ad buying platforms.

Simply put – advanced analytics offerings by FB or its partners haven’t kept up with capabilities available to any SMB or startup used to buying on other platforms like search or display.

Since we at DigishopGirl have already developed the custom analytics building capabilities internally, we thought we would start offering them to our clients on a case-by-case basis starting this month.

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Well it happened, and it only took seven months. The Canadian Radio-Television and Telecommunications Commission announced that they issued their 1st penalty against someone for sending email in violation of Canada’s anti-spam law. The penalty is severe. It’s $1.1 million Canadian dollars.
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Welcome to the new Facebook feed

As you’ve probably noticed, your Facebook feed is looking different again last few months. Gone are the viral cat videos and the incessantly repetitive “please please share the press release about the launch of our Moon office” posts. Back at the top of the feed are your friends’ posts – even if Facebook continues to insist on showing you the halftime wisecracks from a game two days ago. Read more

You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact. The infographic below shows the best time of day and day of week to post on each social media platform based on your company type and engagement goals. Read on and schedule away!



Best Time for Social Posts Infographic

Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one things is clear – despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
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Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales. Offering a discount is easy enough, but what type is most effective? There are many options to incentivize potential customers, including free shipping, percentage discounts and amount discounts. Consumers respond differently to each discount type based on their age and other factors. How do you decide which discounts to offer this holiday season?
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The 2014 Back-to-School shopping season led to significant year-over-year increases in ecommerce sales. Both online brands and traditional brick-and-mortar stores, such as Best Buy and JCPenny’s, saw substantial increases in their ecommerce sales. The infographic below sheds light on the 2014 Back-to-School shopping season along with the top ecommerce winners.

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