Category : Promotions

Promotions marketing best practices from Digishopgirl Media

Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales. Offering a discount is easy enough, but what type is most effective? There are many options to incentivize potential customers, including free shipping, percentage discounts and amount discounts. Consumers respond differently to each discount type based on their age and other factors. How do you decide which discounts to offer this holiday season?
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Do you feel that every time you check your newsfeed you learn about a new national holiday or official month? With so many designated days, events and months, it’s feasible that you may of missed Hug Your Cat Day (June 4th), Spinach Lovers Month (October) or National Return Shopping Carts to Supermarket Month (February). In all seriousness though, some of these crazy “holidays” can provide just the content you need for your marketing campaigns. Aside from providing a touch of humor, they are an opportunity to structure your message and engage followers around a particular event or theme.

Check out the infographic below, which contains over 300 special occasions throughout the year. It is the perfect tool to learn about and keep track of relevant marketing holidays to include in future campaigns. Oh and remember, “One Day Without Shoes” is right around the corner, so start planning your marketing campaign now!

Holiday Marketing Calendar

This week, you can thank Kickstarter for bringing you the next Veronica Mars movie.  Yep, in 1 day, through social media efforts – the team was able to raise $2 million dollars for the production of the film.  Actually, in the first 48 hours, they raised $3.2M.  All they had to do was ask, and in return offer some fun movie chachkies like a free t-shirt to those who contributed $25 dollars or more to the cause.

veronica mars

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We can add Best Buy to the list of brands that need to refresh on how to do coupon marketing 101.

For example:  Best Buy recently ran a promotion where they sent an email to a specific segment that said  “Save $50 when you spend $100 in-store and pay with a MasterCard”.  Unfortunately, there were several bestbuythings wrong with this promotion:

– The code was not unique, so many customers could use the promotion

– The coupon did not exclude gift cards. (What a great deal!)

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