Category : Mobile

Latest in mobile marketing from Digishopgirl Media

Based on the growth in 2014, it was apparent that mobile email would be an even bigger deal in 2015. We haven’t been disappointed as email use on mobile devices took off at the beginning of 2015, with large growth in viewing and transacting on mobile phones.  As mobile screens have increased in size and users move seamlessly among devices, this trend will continue to grow. As a SMB, you want to reach your audience on their mobile devices and make it easy for them to be engaged. Check out the infographic below for the biggest email trends so far in 2015 and what this means for your business.

Mobile Email trends for SMBs

Google just released an iPhone app for Google Analytics, providing mobile website monitoring from the convenience of your smartphone.  While Google has had an Android Analytics app for a couple years, this is Google’s first Analytics for iPhone app.

There have been several 3rd party apps on the market for GA.  All of them are paid and have some quirks with their integration.  Because of this, we highly recommend downloading the new Google app. It’s free and will not have any of the data delays or occasional differences you may see with a 3rd party app. 
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source: eMarkerter

When it comes to mobile marketing, exciting things are happening in South America. Mobile advertising in Brazil has seen tremendous growth, and 2014 will mark the third consecutive year mobile ad spending in the country more than doubles. From 2011’s modest $12.8 million to $132.9 million by the end of 2014, the country will see over a 900% increase in mobile ad spending.

brazil mobile spend 2014

brazil mobile spend 2014


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