Category : How to

Articles on how-to get things done better when it comes to online marketing

Let’s be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis. To make your life easier, here are 5 new or enhanced Google Analytics features that might not have hit your radar but are likely to make your life easier by making your reporting more robust:

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A few months ago we highlighted Gmail’s new promotions tab, which makes for a much more visual email experience (Google Makes Your Inbox Pinteresting). Despite this feature being adopted by users, many brands are not optimizing emails to this format. From the image below, it is clear that emails optimized for this lay-out really pop-out, increasing likelihood for engagement.

 

Gmail Promotions Inbox

 
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In order to make it easier to research and understand your target audience, Facebook recently enhanced the Audience Insights Tool. Previously, audience segmentation was only possible in the Power Editor or Ad Creation Tool and the resulting information was not extremely detailed. Now you can target your audience and easily discover insights about it before creating your first ad!

To get started – select Audience Insights from Ad Manager and decide whether to target your Facebook fans or all Facebook users (or a previously created custom audience). The basic details about your audience can be set once this decision is made.

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Substantial money is spent to drive traffic to landing pages, making it essential to develop an efficient but effective landing page. By improving your first contact point with customers, you can increase converted traffic while reducing bounce rates. When designing a landing page there are many important decisions to make and it can be easy to design an overwhelming, cluttered page. To help you avoid this tendency, while creating a top-notch landing page, we have developed an overview of 10 must-have landing page features. Check out our example landing page along with the detailed features to include:

Annotated Landing Page

Annotated landing page with key features

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shopping bagsWe are all of us customers, of many businesses, and the marketing we see from those businesses likely varies from the brilliant to the inane. Here are four crucial concepts to keep in mind during every phase of your marketing development, from conception to execution to analysis, to ensure that you remember your customers’ needs. Read more

Ever wonder what makes a perfect social media post? Let’s face it, each of these channels has its own optimal times on when you should post, what you should post, and how it should look. Check out this info-graphic that makes social media posting easy.

Anatomy of a perfect blog post

Anatomy of a perfect blog post


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