Category : Facebook

Articles about all things relating to facebook

As Facebook has rapidly scaled its network and targeting capabilities over the past year, it has firmly positioned itself as one of the most efficient options for acquiring users for e-commerce companies. At the same time, we have been coming across more and more people who’d love to take full advantage of FB’s capabilities, but are prevented by the high pricetag of either building it in-house or committing to a large budget with one of the FB ad buying platforms.

Simply put – advanced analytics offerings by FB or its partners haven’t kept up with capabilities available to any SMB or startup used to buying on other platforms like search or display.

Since we at DigishopGirl have already developed the custom analytics building capabilities internally, we thought we would start offering them to our clients on a case-by-case basis starting this month.

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Welcome to the new Facebook feed

As you’ve probably noticed, your Facebook feed is looking different again last few months. Gone are the viral cat videos and the incessantly repetitive “please please share the press release about the launch of our Moon office” posts. Back at the top of the feed are your friends’ posts – even if Facebook continues to insist on showing you the halftime wisecracks from a game two days ago. Read more

In order to make it easier to research and understand your target audience, Facebook recently enhanced the Audience Insights Tool. Previously, audience segmentation was only possible in the Power Editor or Ad Creation Tool and the resulting information was not extremely detailed. Now you can target your audience and easily discover insights about it before creating your first ad!

To get started – select Audience Insights from Ad Manager and decide whether to target your Facebook fans or all Facebook users (or a previously created custom audience). The basic details about your audience can be set once this decision is made.

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New Facebook Ad

Facebook with the new right-side column ads

In April, Facebook announced plans to overhaul the right-side column ads.  Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new right-side ads with a complete transition occurring August 1st. Here is what you need to know about the new format along with expected impact of the change.

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If you’re just getting your toes wet with social media, then you’ve come to the right place. This Social Media Cheat Sheet provides an overview on setting up your profile and some basic lingo for six of the major social media platforms. To get started, you’ll have to create individual accounts. Simplify the process by using a password manager such as LastpassLastpass will generate secure passwords and autofill them each time you visit a login page. Best of all, it’s free to use and you can share encrypted passwords with others. Now you’ll only need to remember one password as you create multiple profiles.

Take a look at the overview and figure out what platforms best suit your business. Each channel has a learning curve and takes time to manage. Start strong by focusing on the most relevant sites. Once you’re established, recruit across platforms to build a larger following. Share Digg links and YouTube videos on Facebook; share your Tumblr posts in your Twitter feed. Social media requires constant attention. Consider using a management app or contact Digishopgirl to help manage your content.

Start incorporating social media into your business plan today. Just remember, don’t go poking your co-workers on Facebook!
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Online ad spend for marketers is on the rise, according to a February 2013 survey, fielded by CMO Council and developed by Vizu. The study found that marketers are moving to a mix of brand focused ad spending initiatives in addition to direct response. Per the research published by eMarketer, the tactics have the following breakdown: social media 70%, mobile 69%, and video 64%.

social ad spending is on the rise

social ad spending is on the rise


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