Katya Constantine

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl

Content:
Introduction
Traditional online channels (paid search – Google / Bing, display, email)
Social – established platforms (FB, Linkedin, Twitter)
Social – visual platforms (Pinterest, Instagram, Polyvore)
Advanced options – Retargeting ( FB/Display, regular and dynamic) , Shopping feeds (Google / Bing)

Introduction:

Are you getting best return on your online marketing spend? Probably not.

Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels.
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Startups and small brands who’ve been seeing their results decline on Facebook are finding untapped opportunities on Pinterest, Linkedin and Amazon

So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins.
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As Facebook has rapidly scaled its network and targeting capabilities over the past year, it has firmly positioned itself as one of the most efficient options for acquiring users for e-commerce companies. At the same time, we have been coming across more and more people who’d love to take full advantage of FB’s capabilities, but are prevented by the high pricetag of either building it in-house or committing to a large budget with one of the FB ad buying platforms.

Simply put – advanced analytics offerings by FB or its partners haven’t kept up with capabilities available to any SMB or startup used to buying on other platforms like search or display.

Since we at DigishopGirl have already developed the custom analytics building capabilities internally, we thought we would start offering them to our clients on a case-by-case basis starting this month.

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Well it happened, and it only took seven months. The Canadian Radio-Television and Telecommunications Commission announced that they issued their 1st penalty against someone for sending email in violation of Canada’s anti-spam law. The penalty is severe. It’s $1.1 million Canadian dollars.
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Welcome to the new Facebook feed

As you’ve probably noticed, your Facebook feed is looking different again last few months. Gone are the viral cat videos and the incessantly repetitive “please please share the press release about the launch of our Moon office” posts. Back at the top of the feed are your friends’ posts – even if Facebook continues to insist on showing you the halftime wisecracks from a game two days ago. Read more

Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one things is clear – despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
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Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales. Offering a discount is easy enough, but what type is most effective? There are many options to incentivize potential customers, including free shipping, percentage discounts and amount discounts. Consumers respond differently to each discount type based on their age and other factors. How do you decide which discounts to offer this holiday season?
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Let’s be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis. To make your life easier, here are 5 new or enhanced Google Analytics features that might not have hit your radar but are likely to make your life easier by making your reporting more robust:

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