An Endless Stream of Data

3 years ago by in Social Media Tagged: , , ,

It is evident that technology has become engrained in our daily lives, changing the way we communicate and interact. One result of our technological driven habits is the creation of vast amounts of data. We have developed a stream of data which would have been unheard of even years ago. Consider that every minute:

  • 216,000 photos are posted to Instagram
  • 4 million search queries are completed on Google
  • 204 million emails are sent

What does this endless stream of data demonstrate? First, it shows at a high level where customers are engaging and what platforms they are prioritizing. More importantly though it confirms the fact that users are exposed to an unprecedented amount of content and information every minute.  This makes it imperative to have content that cuts through the clutter and engages the end user. The next time you post to Facebook, consider that roughly 2.5 million posts are being shared concurrently. Check out the infographic below for more details:

Data Inforgraphic

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