Pew: 72% of Adults on the Internet are Now Using Social Media

5 years ago by in Facebook, Marketing Trends, Social Media Tagged: , , ,

A recently-published study from Pew Research indicates that social media networking among adults using the internet is on the rise, up from 67% in 2012 to 72% in 2013. Compare that to the fledgling 8% of adults who used social media half a decade ago, and you have a marketing opportunity that continues to grow into older internet users – with typically higher incomes.

This particular study, published on Monday, August 5, focused on overall social media usage by internet users, and also looked at how usage of Twitter has gained momentum in the last three years:


As the study indicates, “Six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older.”



How will you use this new information to build your marketing plan? Don’t forget – we can help.

Noelle Barnes has nearly two decades of experience with online marketing and merchandising, email targeting and automation, website building, and high-profile, company-wide messaging and branding at, Microsoft, and Getty Images. She's worked on everything from devices (Kindle Fire) and digital media (Amazon Instant Video, Kindle Content, Amazon Movies, Music and Books) to publishing (Microsoft Press, Cavallino Magazine) and Canada, eh ( She can spin pretty much any situation into a silver lining, which - let's face it - accounts for much of her corporate success. Find her at

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