5 Great Social Media Analytics Tools

5 years ago by in Analytics, New Technology, Social Media Tagged: , ,

After evaluating lots of social media tools that try to visualize your online presents, your posts, people in your network, and messages in your network, here are some tools that caught my eye.

The following tools stand out based on several criteria: ability to visualize data, ease of use, and cost. Check these out:

Simply Measured

This is one of my favorite analytics visualization platforms for social media. This tool is meant as an analytics platform for businesses not consumers. Never-the-less, they combine data visualization for FB, Google Analytics, TW.
Simply Measured

Cost: Be prepared for a monthly fee of a few hundred bucks


MentionMap is a cool network exploring tool. The interactive nature of this tool is very neat, although sometimes awkward to navigate. Test it out for yourself with the embed below.
Mention Map

Cost: the beta is FREE


Twitonomy is a powerful Twitter anayltics platform. To show what it captures, here’s my profile’s data. Best of all, it’s FREE.


Cost: FREE

Sprout Social

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. It is also a Social CRM for Businesses. You can monitor all your clients social media profiles. It is affordable and is worth the monthly subscription for many people. It has one of the best social media analytics. It integrates with Google Analytics.

Cost: Starting at $39/mo

SalesForce Marketing Cloud

This platform offers social media monitoring tools, social media engagement software, social CRM, and marketing. This software has many great features for an established business that already has a traditional sales force, hence, made by SalesForce. You can tag a social media advocate for your brand and make that person a contact within SalesForce.

Use this if: your company already has Salesforce. It will integrate social data with the SalesForce CRM.

Cost: Starting at $5,000/mo

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl