3 Ways to Optimize for the Latest Facebook Algorithm Changes

3 years ago by in Facebook, Marketing Trends Tagged: , , ,
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On August 6th, Facebook published an overview of their most recent algorithm changes. These will influence what your fans will see in their newsfeed. Check out our recap and what it means for you.

1. Get Your Fans to Engage With Your Message

According to Facebook, every time someone visits New Feed, there are on average 1,500 potential stories for them to see. With the new algorithm changes it will prioritize 300 of those stories to show in your feed.

Here’s what Facebook shared on what will help you make the 300:

The News Feed algorithm responds to signals from you, including, for example:
– How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
– The number of likes, shares and comments a post receives from the world at large and from your friends in particular
– How much you have interacted with this type of post in the past
– Whether or not you and other people across Facebook are hiding or reporting a given post

What does this mean: make sure your fans are engaging with your posts. If your posts don’t have interaction, your fan may not see your future messages.

2. Your Old Stories Have a Chance To Be Seen

With the recent change, organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments.

Facebook Newsfeed Change

Facebook Newsfeed Change

What does this mean: it’s very likely that your engaging posts, will be seen by more fans. Facebook mentioned that in the past, people read 57% of stories in their News Feed. Now the other 43% have a chance to see your best content.

In a recent test with a small number of users, this change resulted in a 5% increase in the number of likes, comments and shares on the organic stories people saw from friends and an 8% increase in likes, comments and shares on the organic stories they saw from Pages

3. Sponsored posts

Good news for sponsored posts, according to Facebook the changes of showing more old stories, will not have an impact on how your posts will appear.

What does this mean: For businesses, this is business as usual. For consumers, I foresee your newsfeed potentially getting busier.

For more from Facebook on this change, check out their recap.

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl