As you assess your company’s online marketing strategy for 2014, keep in mind where technology is headed and how you can capitalize on it. Check out this great infographic and our recap on Online Marketing Trends for 2014.
Google’s Hummingbird algorithm focuses on user intent rather than individual search terms. If the percentage of keywords in your copy is too high (7% has been rumored as the cutoff), then your site rankings could be penalized. Instead of keyword stuffing, write content that sounds natural when you read it. A few tips for creating original, search-friendly content:
Now that you’ve created awesome content, share it. The more social shares, the more likely the content you’ve created is to be relevant and to turn up in organic search results. Incorporate a social strategy as part of your SEO plan. Take the time to build a network of influencers and share content with them that is valuable to their social networks.
Make it Visual
Another way to increase the shareability of the content you’ve created is with clear, relevant images. Visual content has the potential to go viral on sites like Pinterest and Buzzfeed and including ALT tags on your images will only strengthen your SEO.
Additionally, make sure that content can be seen EVERYWHERE. With 65% of email being opened on mobile devices, your content had better be optimized for mobile or you’re missing opportunities. Similarly, make sure your website has a responsive design in place that automatically adjusts to smartphone and tablet dimensions. Need help? DigiShopGirl can assist.
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