Does the thought of your company’s digital marketing strategy get your adrenaline flowing? Most marketers feel overwhelmed and believe they need help from experts to deploy digital media successfully, specifically in the areas of mobile, affiliate marketing, blogs, and video.
If these areas are troubling you, you’re not alone. Many marketing teams are poorly equipped. Admit to yourself now that without foregoing all social interactions and sleep, it’s impossible to know the ins and outs of every channel and drive value through each of them.
Here’s where you either increase the size of your marketing budget, or focus on the areas where you can achieve measurable results. Forrester Research recently published the perceived business value of 13 top marketing channels. Seen as most valuable were on-site ratings and reviews, search marketing, and email marketing.
Emerging opportunities in the digital space are important to keep an eye on, but make sure you’re delivering on the tried and true tactics. If you’re part of the 39% that believe their current digital marketing strategy is not effective, then it’s time to leverage the experts. As always, Digishopgirl is here to help navigate the changing landscape and implement a successful digital marketing strategy.