Superbowl Sunday, that sacred time when millions of viewer gather around the tube to cast their vote on which commercials live up to their 4 million dollar price tag. According to the research firm Communicus, 80% of Super Bowl ads don’t help sales. If you want better odds than America’s most popular sporting event to improve your brand awareness, then take a look at these marketing trends for 2014 .
Marketing is going digital. That’s been the case for a while, but with 135 BILLION being spent on digital marketing collateral, it’s no wonder that internet marketing will make up a quarter of the market in the next two years. That makes a Super Bowl commercial sound like pocket change. As social media budgets rise, marketers are finding more customers via Facebook and Linked In. Just adding social sharing buttons to emails increases click through rates by 158%. So make it visual, make it social, and improve your marketing game this year by capitalizing on the below trends.