If you’re starting to build a social media presence, but still need to be convinced that there is the potential for some serious ROI, then take a look at the following inspirational campaigns:
“I’m on a boat!” AJ Bombers created a “Foursquare Day” with a boat badge that increased hamburger sales 110%. A year later sales were still up 60%. Check out this guide to getting started with Foursquare for business to learn step-by-step how to setup foursquare offers for your own business.
Foiled cupcakes estimates that 97% of their sales come from social media. When their website launch was delayed, Foiled Cupcakes opened for business without a storefront using Twitter. In an interview with 435 Digital, the owner advises using Twitter to network with people passionate about your product and let them help develop your brand in the Twitter community.
Blendtec used YouTube and Twitter to share videos of its blenders grinding unimaginable items. Some videos scored over 16 million views. This brand recognition led to a sales increase of 700% within the year. To keep the campaign relevant, the latest product releases continue to meet the “Will it blend?” test.
See the infographic below for more amazing ROI success stories. Start brainstorming how you can use social media to build brand awareness, engage customers, and ultimately impact the bottom line.