10 Easy Ways To Improve Your Email Open Rates

4 years ago by in Email Marketing Tagged: ,

Did you know that customers who receive email marketing spend 83% more when shopping? That’s great news if you know HOW to get them to open your email in the first place. Here are a few key elements that you can focus on to effectively integrate email into your marketing plan:

  • Kill it with the subject line – Boring is not going to get your email opened. Pique your reader’s interest.
  • Have a call to action – Emails without a strong call to action do not convert. Display your CTA early in the email.
  • Make it readable on mobile – 38% of all emails are read on a mobile device. Expect that number to keep growing.
  • Personalize your campaign – Address your email to a person and make sure the reply address has a real name as well.

Apply these tips and the ones below to improve the performance of your emails.

email-marketing-infographic-sikich -infographic

email-marketing-infographic-infographic

Source:  Sikich.com

 

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