Did you know that customers who receive email marketing spend 83% more when shopping? That’s great news if you know HOW to get them to open your email in the first place. Here are a few key elements that you can focus on to effectively integrate email into your marketing plan:
- Kill it with the subject line – Boring is not going to get your email opened. Pique your reader’s interest.
- Have a call to action – Emails without a strong call to action do not convert. Display your CTA early in the email.
- Make it readable on mobile – 38% of all emails are read on a mobile device. Expect that number to keep growing.
- Personalize your campaign – Address your email to a person and make sure the reply address has a real name as well.
Apply these tips and the ones below to improve the performance of your emails.