Content Marketing. How much good does it really do? Creating original content for conversation sake can quickly use up resources. However, 7 in 10 consumers say they prefer to learn about a company through articles rather than ads, and 61% are more likely to buy from a company that delivers custom content. Content marketing is about building a relationship with your customer. A loyal fan base can be acquired through relevant blogs, and interesting content is one of the top three reasons people follow brands on social media. Whether you are creating videos, an infographic, or writing case studies, the key is to stay focused on what’s important to the customer.
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