As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy. Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.
For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space. The latest is the redesign of the Promotions tab to look like a … let’s face it: it’s a Pinterest wall. While this is a move to provide a more visually appealing experience for the end user, is the email channel ready for a change of this magnitude? How will it affect all the email-heavy brand marketers whose emails end up in the Promotions tab?
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Substantial money is spent to drive traffic to landing pages, making it essential to develop an efficient but effective landing page. By improving your first contact point with customers, you can increase converted traffic while reducing bounce rates. When designing a landing page there are many important decisions to make and it can be easy to design an overwhelming, cluttered page. To help you avoid this tendency, while creating a top-notch landing page, we have developed an overview of 10 must-have landing page features. Check out our example landing page along with the detailed features to include:
Do you feel that every time you check your newsfeed you learn about a new national holiday or official month? With so many designated days, events and months, it’s feasible that you may of missed Hug Your Cat Day (June 4th), Spinach Lovers Month (October) or National Return Shopping Carts to Supermarket Month (February). In all seriousness though, some of these crazy “holidays” can provide just the content you need for your marketing campaigns. Aside from providing a touch of humor, they are an opportunity to structure your message and engage followers around a particular event or theme.
Check out the infographic below, which contains over 300 special occasions throughout the year. It is the perfect tool to learn about and keep track of relevant marketing holidays to include in future campaigns. Oh and remember, “One Day Without Shoes” is right around the corner, so start planning your marketing campaign now!
In 1971, computer engineer Ray Tomlinson sent the first email. He does not remember the content of this email (if only he could have archived it in the cloud!), but it was the beginning of the technology we take for granted today. Since this first electronic message, email has completely changed the way individuals, communities and companies interact. Some email highlights over the past 43 years include:
- 1978: First electronic advertisement is sent (“spam” isn’t added to the Oxford English Dictionary until 20 years later)
- 1982: The word “email” is first used
- 1989: Elwood Edwards records AOL’s infamous “You’ve got mail!”
- 2004: LOL and other Internet acronyms are recognized by the Oxford English Dictionary Read more
Superbowl Sunday, that sacred time when millions of viewer gather around the tube to cast their vote on which commercials live up to their 4 million dollar price tag. According to the research firm Communicus, 80% of Super Bowl ads don’t help sales. If you want better odds than America’s most popular sporting event to improve your brand awareness, then take a look at these marketing trends for 2014 .
As you assess your company’s online marketing strategy for 2014, keep in mind where technology is headed and how you can capitalize on it. Check out this great infographic and our recap on Online Marketing Trends for 2014.
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I had the opportunity to attend CES 2014 Unveiled event this evening. Here are some of the things that I saw:
Drones:
drone device
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Does the thought of your company’s digital marketing strategy get your adrenaline flowing? Most marketers feel overwhelmed and believe they need help from experts to deploy digital media successfully, specifically in the areas of mobile, affiliate marketing, blogs, and video. Read more
Content Marketing. How much good does it really do? Creating original content for conversation sake can quickly use up resources. However, 7 in 10 consumers say they prefer to learn about a company through articles rather than ads, and 61% are more likely to buy from a company that delivers custom content. Content marketing is about building a relationship with your customer. A loyal fan base can be acquired through relevant blogs, and interesting content is one of the top three reasons people follow brands on social media. Whether you are creating videos, an infographic, or writing case studies, the key is to stay focused on what’s important to the customer.
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