Well it happened, and it only took seven months. The Canadian Radio-Television and Telecommunications Commission announced that they issued their 1st penalty against someone for sending email in violation of Canada’s anti-spam law. The penalty is severe. It’s $1.1 million Canadian dollars.
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Welcome to the new Facebook feed

As you’ve probably noticed, your Facebook feed is looking different again last few months. Gone are the viral cat videos and the incessantly repetitive “please please share the press release about the launch of our Moon office” posts. Back at the top of the feed are your friends’ posts – even if Facebook continues to insist on showing you the halftime wisecracks from a game two days ago. Read more

You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact. The infographic below shows the best time of day and day of week to post on each social media platform based on your company type and engagement goals. Read on and schedule away!

 

 

Best Time for Social Posts Infographic

Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one things is clear – despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
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Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales. Offering a discount is easy enough, but what type is most effective? There are many options to incentivize potential customers, including free shipping, percentage discounts and amount discounts. Consumers respond differently to each discount type based on their age and other factors. How do you decide which discounts to offer this holiday season?
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The 2014 Back-to-School shopping season led to significant year-over-year increases in ecommerce sales. Both online brands and traditional brick-and-mortar stores, such as Best Buy and JCPenny’s, saw substantial increases in their ecommerce sales. The infographic below sheds light on the 2014 Back-to-School shopping season along with the top ecommerce winners.

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Let’s be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis. To make your life easier, here are 5 new or enhanced Google Analytics features that might not have hit your radar but are likely to make your life easier by making your reporting more robust:

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Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates. After you browse the data, check out our recommendations and advice for monitoring and optimizing your overall email marketing performance.*

 

2014 Email Marketing Trends by Industry

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