Superbowl Sunday, that sacred time when millions of viewer gather around the tube to cast their vote on which commercials live up to their 4 million dollar price tag. According to the research firm Communicus, 80% of Super Bowl ads don’t help sales. If you want better odds than America’s most popular sporting event to improve your brand awareness, then take a look at these marketing trends for 2014 .
As you assess your company’s online marketing strategy for 2014, keep in mind where technology is headed and how you can capitalize on it. Check out this great infographic and our recap on Online Marketing Trends for 2014.
I had the opportunity to attend CES 2014 Unveiled event this evening. Here are some of the things that I saw:
Does the thought of your company’s digital marketing strategy get your adrenaline flowing? Most marketers feel overwhelmed and believe they need help from experts to deploy digital media successfully, specifically in the areas of mobile, affiliate marketing, blogs, and video. Continue reading
Content Marketing. How much good does it really do? Creating original content for conversation sake can quickly use up resources. However, 7 in 10 consumers say they prefer to learn about a company through articles rather than ads, and 61% are more likely to buy from a company that delivers custom content. Content marketing is about building a relationship with your customer. A loyal fan base can be acquired through relevant blogs, and interesting content is one of the top three reasons people follow brands on social media. Whether you are creating videos, an infographic, or writing case studies, the key is to stay focused on what’s important to the customer.