Traditional online channels (paid search – Google / Bing, display, email)
Social – established platforms (FB, Linkedin, Twitter)
Social – visual platforms (Pinterest, Instagram, Polyvore)
Advanced options – Retargeting ( FB/Display, regular and dynamic) , Shopping feeds (Google / Bing)
Are you getting best return on your online marketing spend? Probably not.
Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels.