Let’s be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis. To make your life easier, here are 5 new or enhanced Google Analytics features that might not have hit your radar but are likely to make your life easier by making your reporting more robust:

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Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates. After you browse the data, check out our recommendations and advice for monitoring and optimizing your overall email marketing performance.*

 

2014 Email Marketing Trends by Industry

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Google just released an iPhone app for Google Analytics, providing mobile website monitoring from the convenience of your smartphone.  While Google has had an Android Analytics app for a couple years, this is Google’s first Analytics for iPhone app.

There have been several 3rd party apps on the market for GA.  All of them are paid and have some quirks with their integration.  Because of this, we highly recommend downloading the new Google app. It’s free and will not have any of the data delays or occasional differences you may see with a 3rd party app. 
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A few months ago we highlighted Gmail’s new promotions tab, which makes for a much more visual email experience (Google Makes Your Inbox Pinteresting). Despite this feature being adopted by users, many brands are not optimizing emails to this format. From the image below, it is clear that emails optimized for this lay-out really pop-out, increasing likelihood for engagement.

 

Gmail Promotions Inbox

 
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In order to make it easier to research and understand your target audience, Facebook recently enhanced the Audience Insights Tool. Previously, audience segmentation was only possible in the Power Editor or Ad Creation Tool and the resulting information was not extremely detailed. Now you can target your audience and easily discover insights about it before creating your first ad!

To get started – select Audience Insights from Ad Manager and decide whether to target your Facebook fans or all Facebook users (or a previously created custom audience). The basic details about your audience can be set once this decision is made.

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New Facebook Ad

Facebook with the new right-side column ads

In April, Facebook announced plans to overhaul the right-side column ads.  Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new right-side ads with a complete transition occurring August 1st. Here is what you need to know about the new format along with expected impact of the change.

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It is evident that technology has become engrained in our daily lives, changing the way we communicate and interact. One result of our technological driven habits is the creation of vast amounts of data. We have developed a stream of data which would have been unheard of even years ago. Consider that every minute:

  • 216,000 photos are posted to Instagram
  • 4 million search queries are completed on Google
  • 204 million emails are sent

What does this endless stream of data demonstrate? First, it shows at a high level where customers are engaging and what platforms they are prioritizing. More importantly though it confirms the fact that users are exposed to an unprecedented amount of content and information every minute.  This makes it imperative to have content that cuts through the clutter and engages the end user. The next time you post to Facebook, consider that roughly 2.5 million posts are being shared concurrently. Check out the infographic below for more details:

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As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy.  Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.

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